Build audience

What is "building an audience"? It's giving something to other people for free, and they will follow you on Twitter or subscribe to your email list to learn more about the things you share in the future.

Have a great journey!

Now that you've downloaded the Operating System into your brain, the journey towards becoming a successful microstartup has already begun. You are not alone on this journey. We invite you to join our Slack channel where everyone can ask for advice, get help and support with launching their products, etc! Click here to join Slack. []

This is not a book

This is not a book, but an Operating System that you can download into your brain by reading these words into your consciousness. You can think of the words in this “book” as a computer code. Once the code is in your brain, it starts to work for you. It starts to automatically guide you into a future where you are a full-time microfounder working on your own profitable internet startup. So, all you really have to do is to input the code into your brain by simply reading the words.

MicroFounder OS

"A developer's operating system to becoming a microfounder" It's possible for a solo developer to build a profitable internet startup to pay the bills and live life on their own terms.

Thought that the launch day of our startup defines the success or failure of it

It's not about "the launch" (meaning, posting your initial version of your product to big sites like Product Hunt and Hacker News). Yes, it can give you some initial feedback, which can be useful, but these people don't know your personal deeper perspective about your product and all of their comments are just their perspectives. Don't take them too seriously. Remember what feels useful, forget everything else. When seeing others launch their own products, it often seemed for us that they laun

Focused too much on quick results rather than long-term effects

It was often hard to start something more long-term, because it's results weren't immediately visible. It was much more thrilling to post something to Hacker News and see 10,000+ people visiting my site. But now we understand that these quick results are also quick to disappear. Over time, we started to also focus on long-term projects and I clearly saw how they give back for years to come.

Didn't get a full-time job

We didn't get a full-time developer job because we thought it would take too much time and so I'd maybe never become a microfounder. This led us to freelancing to cover the living expenses and it was often stressful. There are so many good jobs for developers these days – you can work remotely on a flexible schedule, have a good salary when you're good (easily more than $100K/year), take unlimited paid time off whenever you need it, and so much more.

Didn't spend enough time on SEO

SEO was for us a long-term effect and we always postponed working on it. "We'll do it in the future, once we've got some more traffic peaks from Product Hunt and Hacker News." We should have focused a little bit on SEO every day, and these small steps over 3 years or 1,000+ days would have made a lot of difference.

Wrote too much code and features

We spent too much time writing code and building features. We thought that when our product has better and more features, we’ll be the winner. This is not true. We now understand that one of the real reasons why we spent most of my time coding was that we simply enjoyed writing code. Instead, we should have focused more on marketing and telling a story of how we’re building our products. We could have shared everything we built along the way (tweeting, writing blog posts) and that would have ma


Here are some of the mistakes we made when becoming a microfounder. While you still have to experience your own personal mistakes along the way, maybe you can learn something from our mistakes first and make your journey smoother.

But is there an overnight success?

We hope it's already widely known that there is no such thing as an "overnight success." Success, if you want to call it that at all, is just a step in a much larger process. The big valuation. The grand exit. Reaching $50K MRR. Whatever the "success" is, it's just a result, or rather a point in time, of the small steps this person took, starting from birth. Like how Josh Pigford sold Baremetrics for $4,000,000 in cash after working on it for 7 years. What we usually don't see is the 51 proje

I see others "building their audience." Do I need to?

What is "building an audience"? It's giving something to other people for free, and they will follow you on Twitter or subscribe to your email list to learn more about the things you share in the future. You don't have to do it to succeed with your microstartup, but it's very helpful. Like Adam Nathan and Steve Schoger had been working on a bunch of side projects together. Adam taking care of development and Steve handling the UI design. For years they were creating content and sharing it for

Do I have to "put myself out there" all the time?

Not at all. You can also work on less scary things. Not everything has to be something that gets a lot of attention and instant feedback. These are great traffic peaks and they get your startup to tens of thousands of minds in a very short time, but they often have no long term effects. Only a small amount of these 10,000 people will remember your site and come back. But many others will remember you more easily when they once again see something about you somewhere. So, it has an effect, but n

But it's scary for me. I don't want to "build my brand" or whatever. I don't want to put myself out there, to be visible.

Marketing can be scary. It depends on the type of person of course, but for a lot of developers it can be hard when something that they created gets a lot of attention. You can try to be impersonal, but we think it's much harder. Especially when building a small product and you're in the beginning. People want to relate to you and follow your journey. For most of us, it's rather hard when something we create gets a lot of attention in a short period, and especially when it's something personal